Even an institution as renowned as the University of Chicago Laboratory Schools, Chicago’s largest private school (N-12), needs to present itself in a compelling, clearly branded way. Good Studio works with Lab to communicate a single powerful brand across admissions, alumni relations and development materials.

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Our work for Lab began with the viewbook. While respecting University gravitas and graphic standards, the new Lab look energizes a formerly quiet visual tone with vivid colors, a font family that projects clarity and vigor, and a candid photographic style that captures Lab's spirit: familial, smart, energetic.

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A quarterly magazine unites previously separate parent and alumni vehicles in one rich, lively publication that reaches all constituents with news, features and class notes.

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Lab's annual report, besides providing a year-end summary, brings focus to issues critical to the Schools. The 2009 annual report presents a day in the life of Lab, featuring moments that bring key aspects of the Lab experience to life and introducing the theme for a major capital campaign: "Lab+: investing in the power of Lab."

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For the launch of a major capital campaign, we developed a mark and materials to help Lab gain support and solicit donors.